Jobs to be done: Uncovering the jobs that customers hire products and services to do
This article will provide you with a perspective and tools that help you to uncover and understand the jobs that people hire products and services to do in their lives.
Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives
How to fine-tune the internal monologue that scores every aspect of our lives, from leadership to love.
David Foster Wallace on Why You Should Use a Dictionary, How to Write a Great Opener, and the Measure of Good Writing
“Really good writing [is] able to get across massive amounts of information and various favorable impressions of the communicator with minimal effort on the part of the reader.”